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Maria Montazami wrote a lovely blog post about our photo print tights in Silver. She looks smashing in them and our feel the fear top that is sold out.

You can read it

Last night when episode 5 aired of the swedish series "Landgång" we were so proud to se how strong, beautiful and cool Annelie Pompe looked in our Mermaid Tights. It was an amazing episode, to watch the full series click

Name: Charlotte Ardfors
Age: 37 years
Occupation: Physical therapist and masseur

Tell us a little bit about your training?

I am passionate about an active everyday with biking, ...

Last sunday we gathered a group of Power Woman an Power WoMen and raced together at Velothon, a Bike race through Stockholm without any traffic on the roads. We had such a great time! Next time Team Power Woman goes on the road or to a race we want even more of you to come along. Together we are even more ...

We were so happy that EcGo invited us to co-host an eco friendly event together with our friends at EcGo, Grounded factory and Your happy ...

Iron Man Kalmar. We came and we fell in love with the city, the people and the race. We are so happy that so many of you came to visit us and also swam with us! Lets do it again next ...

Wednesday 6 sep 15.30-16.30 Maurten's nutritionist Tobias is in our showroom talking about their brand and presenting their world famous sportsdrink. You will get to try their drinks and get free samples.

We are open from 14-20 so welcome to shop and try our ...

Success for Power Woman at Haymarket! Our first pop-up event ever in magic surroundings. We are so happy that you all came to visit us! Lets do it again. ...

We have checked in with Therese Granelli just a few days before Helsingborg Triathlon. Is she ready?

It feels so good, my form is where it should be and training is going accordingly. Now its just about topping up, to have legs ready to go this weekend.

We were also curious how Therese has charged ...

Just days ago Swedish athelete Åsa Lundström did not only win the Vansbro Triathlon and become Swedish Middle Distance Champion, a few days later she also became Swedish Sprint Relay champion!

Congratulations Åsa!

We asked Åsa what it is she likes about Power Woman and this is the answer she gave ...

We have checked in with Elina Kiviniemi who is our "Iron Man Jönköping Entry Fee Winner". We asked how training is coming along, if she feels ready to rock an IM and how preparations looked like.

"Training has gone accordingly. I have completed the sessions I want to, some longer bike rides at 100k which builds my ...

A new study shows that women seem to tolerate an Ironman competition better than men, but scientists don't know why the female body takes less stress.

One of the researchers' hypothesis is that women are better prepared and maybe have a different strategy when they perform the competition.

Power Woman founder, Anna Wretling, ...

How is your HELSINGBORG TRIATHLON race form?

Form feels good, been in hard training the past months with my wonderful coach Anders - which has given really good results. 

The main goal with my training is to see what fitness- and performance level I can reach. Before knowing I ...

This week, we bring the last part of the interview with Power Woman run coach Sanna Hed. She gives us some prep tips to get you ready for Stockholm Marathon this Saturday!


What are your 3 best marathon prep tips for Saturdays race, mental and physical?


  • 1) Don't make it complicated, eat what you usually ...

We asked Jannica Sigurdson @runn1ca a few questions before her marathon. 

Why did you start running?

I have always enjoyed staying active and have always run, but it was
after a separation last year that I took it one step further. I started
to run more frequently and further.
It was easy ...

With Stockholm marathon just around the corner, we sat down for an interview with Power Woman run coach Sanna Hed. She gave us some useful running tips to get you ready!


What are your 3 favorite routes in Stockholm?


  • 1) Around Kungsholmen. It never gets boring... 9km alongside water and only one ...

With Stockholm marathon just around the corner, we sat down for an interview with Power Woman run coach Sanna Hed. She gave us some useful running tips to get you ready!


What are your top three tips to start running?


  • 1) Set a goal. Set your target against your current situation and condition. Make sure ...


Elina Kivinemi

Age: 26 

Living: Gothenburg, Sweden

Occupation: Vocational Training within banking and insurance. Doing extra hours as an instructor at Friskis & ...

Order PRO gold tank and PRO gold shorts now and get FREE compression sock worth 295 SEK

Deal avalible until May ...

ORDER OUR SPORT TIGHT MERMAID, ZEBRA OR SNOW LEO AND GET FREE DELIVERY + A DISCOUNT CODE ON 10% TO BE USED FOR YOUR NEXT PURCHASE.

(Discount code will be sent separatly on 2/5) DEAL AVALIBLE ...

Leopard print workout tights, tank tops that read; ”you have just been passed by a power woman” and zebra striped triathlon apparel. This is what Anna Wretling imagined when she created the brand PowerWoman. What once was a hobby has become her fulltime job with one intention, to empower women.

How would you react when crossing the ...

FREE shipping purchases over 1000 SEK | 100 USD | 100 EUR

Regular freight: SWE 79kr | US $10 | EU ...

S T O C K H O L M    M A R A T H O N, RUN FOR POWERWOMAN

Power Woman would like to acknowledge Kathrine Switzer and all Power Women out there in endurance. We are looking for an Power Woman ambassadour who is planning to run Stockholm Marathon 3 July! Would you like to be our ambassadour for Stockholm Marathon? To win; Tag a ...

" Her body buckles as it is wrenched backwards; her face grimaces while other runners her stare incredulously at what is happening barely a mile and a half into the 1967 Boston Marathon. The now-iconic photograph of Kathrine Switzer being physically assaulted by race official Jock Semple made headlines 50 ...

The feeling throughout the race was fantastic! I felt strong all the way thanks to such an amazing audience. Their cheering became more frequent and louder the closer one got to the finishline.

The atmosphere between the contestants was so incredibly nice. I can not pick one thing better than the other, but the views on the bike course ...

IM Jönköping is full of wonderful memories. The best memory was to meet all the happy people and cheerful spirit among co-participants, especially on the run course.

Not to mention the amazing audience! It felt like being with one big family.

To finish top 10 in my age group, to feel really strong, have fun ... and yes ...

Now it's time to give it all I have and everything I have trained for - this is it! I have two strong memories from Ironman Jonkoping 2016.

The first one is at race start. I am so loaded with energy and eager to start the race, which is my first Ironman race ever. Waving my arms I was almost swimming in the air before I touched and ...

"Feel the fear, do it anyway"

"Expansive Swedish landscapes await, with magical forests and stunning views over crystal clear lake Vättern"

IRONMAN 70.3 JÖNKÖPING

WIN A TICKET TO THE RACE AND CLOTHES FROM US

We are proud to announce that we have a ticket for IRONMAN jkp July 09 ...

This weekend, buy your Edge Long Tights in Peacock and get your Active Singlet Tank in either Blue or Energy Green, 50% OFF

The Edge Long Tight is a full length and high quality tight, specially designed to manage any performance sports. High quality fabric and attention to details, for maximal performance. With its customized and ...

Ultrarunner, Endurance Athlete, Life/journey Coach. Soon publishing a book about endurance. Sarah Eriksson

" How you live your everyday is how you live your life."

Sarah Erikssons best simplifythegetgoing tips for this summers training:

  • Start where you are, use what you have and do what you can.
  • Do the ...

THIS WEEKEND

When you order ZEBRA CYCLING KIT

you will get 200SEK ...

när: 8 April 8-12

var: Filborna Arena

kostnad: gratis för ...

Free Swim cap on all swimwear

orders until 31 of ...

Get a free NEW Powerwoman ...

Results 1 - 36 of 41