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  • About Power Woman

High End Endurance Sports Fashion For Women. For Passionate, Bold and Graceful Performer Athletes.

Power Woman brings fashion and style into to the world of performance and endurance.

For passionate, bold and graceful performer athletes. 

The company was launched in december 2014 but the idea and the philosophy behind the company was born earlier than that. We live with a strong belief that we can do so much more than we seem to believe, if we just ignore all designed limitations. We offer exclusively designed sports apparel for women to enhance their capabilities, form and power. We believe the sky is not the. limit, it´s only a direction. 

"When I started training at the age of 38 I came to realize that there is hardly anyone doing high quality performance apparel with the woman body as their main priority, neither are there options combining outstanding quality and functionality with style. And so the idea of Power Woman was born. Through Powerwoman I want to empower women in all aspects of life, both mentally and physically. I believe every woman has a powerwoman within, if she dares to believe it” 

Anna Wretling - Founder of Power Woman 

Why we get up in the morning  

- We have a passion to empower woman athletes

- We want to break mental and physical borders.

We live and breathe the brand

The founder and woman behind the brand, Anna Wretling, has always been driven by a desire to live without borders. With a background as an economist, entrepreneur, marketer, sales manager, mentor, and life enthusiast, she embodies Power Womans philosophy; meet your fears, dare to dream. She runs several businesses, is the mother of two children. She trains everything from long-distance running to weight training, skiing, kayaking, hunting, several Ironman finishes, Marathons, Ultramarathon and Swimruns. She has done the World Championships in Swimrun ÖtillÖ in Swedish archipelago, she has done the worlds most challenging xtreme triathlon Norseman in Norway among other extreme races. She startded her traning career at the age of 38 (now 43) and have in a short time managed both business, family and traning. She believe anything is possible and this versatile training is also the basis of requirements for developing Power Woman’s products.

WE OFFER an assortment of apparel for swimming, running, cyckling and triathlon. We also offer general gear for gymtraing and leisurewear. 

OUR PRODUCTS  are pieces carefully developed and tested to perform, endure and look great. 

We only use highest quality fabrics and materials from Europe. We use only the best selected materials we can find on the market. 

Highest performance and durability are our main purpose within the brand, we want our customers to look great and perdorm great.

Only the best possible fit for woman bodies are acceptable for our clothes.

We put extra care into every single detail, we are famous for our high standards and do not settle for less. We produce premium training gear for the picky consumer.

Tested - refined - tested - refined - tested again. Athletes have tested every item for months or years to secure a good fit for hard and extreme conditions. 

By athletes for athletes. Powerwoman is initially made by an athlete and tested to perform by professional athletes during extreme traning to hold and stand highest quality and outcome.

Designed in Sweden   -   Produced in Europe   


Powerwoman - we are you.

  • "We are not afraid to perform. To us, what’s never been done are just opportunities waiting to happen and what’s said to be impossible is just a challenge waiting to be explored."