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About Us

Power Woman brings fashion and style into to the world of performance and endurance

Power Woman offers exclusively designed sports wear for women to enhance their capabilities, form and power. We have a passion to empower female athletes and we want to break mental and physical borders. Power Woman was launched in december 2014 but the idea and the philosophy behind the company was born much earlier than that. We live with a strong belief that we can do so much more than we believe if we just ignore all predefined limitations. We believe the sky is not the limit, it is only a direction.

We live and breathe the brand

The founder of Power Woman, Anna Wretling, has always been driven by a desire to live without borders. With a background as an entrepreneur, marketer, sales manager and life enthusiast, she embodies Power Woman's philosophy; meet your fears and dare to dream big.

Anna Wretling runs several businesses, and is the mother of two children. She trains everything from long-distance running to weight training, skiing, kayaking and hunting. She has completed several Ironman races, marathons and ultra-marathons. She has done the world championships in the swimrun competition "Ö till Ö" in the Swedish archipelago. She has completed "Norseman", the world's most extreme triathlon and finished as one of only seventeen female athletes. In a short time period Anna has managed running several businesses, and combined work-life balance together with an extreme training schedule. She truly believes that anything is possible.

What we offer

Power Woman offers a core range of sports wear for swimming, running, cycling and triathlon. We also offer high performing gear for gym training and cosy leisure wear for the times spent outside of training.

Our products are carefully developed and tested to perform during hard training, to endure during long races and to also make you look great. We design everything inhouse and use only the highest quality fabrics and materials we can find on the market.

Supreme performance and durability are our main purpose with the brand - we want our customers to both look great and perform at the top of their ability. Only the best possible fit for the female body are acceptable for our clothes. We put extra care into every single detail and we are famous for our high standards and do not settle for less. Athletes have tested every item for months and even years to secure a good fit for hard and extreme conditions.

By women – for women

This is a brand where style and glamour aren’t sacrificed for extreme challenges, but rather add to the strength and power you need to face them.

Our Philosophy

We believe in the power that emerges when you have the courage to look past the boundaries of what you thought possible. We believe that there are no limits to how far you can go – whatever your goal – and in the happiness you will find on your way there.

We believe in building a community where women support each other as the Power Women they are. To us, the most important thing is helping women to reinforce their own potential, all while feeling beautiful and strong. In training as in life as a whole.

Power Women – We Are You

You are a PowerWoman. A free spirit who loves training and know that it’s good for you. It empowers you and makes you shine. You are disciplined, passionate and always look for new challenges and new ways to surpass yourself. You are proud to be a woman and know that us women are strong individuals.

Living life on your own terms makes you a role model. Your demands in sportswear is uncompromising and you will not settle for anything less than great designs, a perfect fit and the best materials.

Designed in Sweden, produced in Europe.