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  • About Power Woman

High-end endurance sports fashion for bold and passionate female athletes

Power Woman brings fashion and style into to the world of performance and endurance

Power Woman offers exclusively designed sports wear for women to enhance their capabilities, form and power. We have a passion to empower female athletes and we want to break mental and physical borders. Power Woman was launched in december 2014 but the idea and the philosophy behind the company was born much earlier than that. We live with a strong belief that we can do so much more than we believe if we just ignore all predefined limitations. We believe the sky is not the limit, it is only a direction.

"When I started my own training career at the age of 38 I came to realize that there is hardly anyone doing high quality performance sports wear with the woman body as their main priority. Neither are there options combining outstanding quality and functionality with style. And so the idea of Power Woman was born. Through Power Woman I want to empower women in all aspects of life, both mentally and physically. I believe every woman has a power woman within, if she dares to believe it” 

Anna Wretling - Founder of Power Woman 

We live and breathe the brand

The founder of Power Woman, Anna Wretling, has always been driven by a desire to live without borders. With a background as an entrepreneur, marketer, sales manager and life enthusiast, she embodies Power Woman's philosophy; meet your fears and dare to dream big.

Anna Wretling runs several businesses, and is the mother of two children. She trains everything from long-distance running to weight training, skiing, kayaking and hunting. She has completed several Ironman races, marathons and ultra-marathons. She has done the world championships in the swimrun competition "Ö till Ö" in the Swedish archipelago. She has completed "Norseman", the world's most extreme triathlon and finished as one of only seventeen female athletes. In a short time period Anna has managed running several businesses, and combined work-life balance together with an extreme training schedule. She truly believes that anything is possible.

What we offer

Power Woman offers a core range of sports wear for swimming, running, cycling and triathlon. We also offer high performing gear for gym training and cosy leisure wear for the times spent outside of training. 

Our products are carefully developed and tested to perform during hard training, to endure during long races and to also make you look great. We design everything inhouse and use only the highest quality fabrics and materials we can find on the market.

Supreme performance and durability are our main purpose with the brand - we want our customers to both look great and perform at the top of their ability. Only the best possible fit for the female body are acceptable for our clothes. We put extra care into every single detail and we are famous for our high standards and do not settle for less. Athletes have tested every item for months and even years to secure a good fit for hard and extreme conditions. 

Designed in Sweden, produced in Europe. 


  • "We are not afraid to perform. To us, what’s never been done are just opportunities waiting to happen and what’s said to be impossible is just a challenge waiting to be explored."