for women by women

WE ARE POWER

To us the sky is not the limit, it´s only a direction

Power Woman is a brand that stands for courage, high spirits, willpower and no compromising. We reinforce women’s capability, shape and power through our clothes, our training and our philosophy. Whoever you are, whatever you look like and whatever your goals are, you too have a Power Woman within. All you have to do is challenge yourself. We are you.

HIGH PERFORMANCE

Made to last

Our garments have been tested by top athletes and are made to provide the best endurance and to increase your performance in a range of sports, with the ambition to meet your highest expectations.

MORE THAN A BRAND

WE ARE POWER

We believe in the power that emerges when you have the courage to look past the boundaries of what you thought possible. We believe that there are no limits to how far you can go – whatever your goal – and in the happiness you will find on your way there.

We believe in building a community where women support each other as the Power Women they are. To us, the most important thing is helping women to reinforce their own potential, all while feeling beautiful and strong. In training as in life as a whole. 

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Latest news

Royal Park Triathlon

Royal Park Triathlon

Royal park triathlon är ett försommarlopp för vinterbleka triathleter att starta säsongen med.  Ett perfekt uppstartslopp som ramas in av nyutslagna löv och blommor på vackra Djurgården, bara ett stenkast från Stockholm city!
Anna Wretling Founder of Power Woman in San Francisco
Power Woman

The Extreme Athlete Who Walks Her Own Path

How do you react when crossing the finish line after 3.8 kilometers of swimming, 180 kilometers by bike and 42 kilometers of running, in ten hours and one minute? With an unclenched fist? By breaking down from the effort? Or with a shrug and an "oh well?". Meet Anna Wretling, the founder of Power Woman who belongs to the third category of people.
Celebrate Self Love
Power Woman

Celebrate Self Love

During this time of the year, we would like to highlight the importance of self love and how it affects your relationship with others. Often times, appreciating oneself is undervalued and overlooked. Self love means appreciating yourself by taking care of your happiness and well-being. Start the journey today!

JOIN US at EX SWIMRUN 12/6

The combination of swimming and running is getting the best out of two sports! Join us for an adventure in Stockholm.

Free shipping

Free shipping for orders over 150 EUR/USD

JOIN THE TEAM

TEAM POWERWOMAN ATHLETIC CLUB

Team PowerWoman Athletic Club is a non-profit association founded in early 2018 by PowerWoman creator Anna Wreting. She felt early on that that the brand was about more than high-quality clothing. It was, and is, also about a sense of belonging and community. Since the brand's inception, the women who wear PowerWoman have been very much like a team and this is where the idea originated. 

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