Northern Star

Lisa Nordén Collection

More than a brand

The sky is not the limit - it's only a direction

We believe in the power that emerges when you have the courage to look past the boundaries of what you thought possible. We believe that there are no limits to how far you can go – whatever your goal – and in the happiness you will find on your way there.

Here at Power Woman, we are building a community where women support each other. To us, the most important thing is helping women recognize and reinforce their own potential, while feeling beautiful and strong. During training, as well as in life as a whole. 

run hot shorts

anti slip grip

power woman

To us, what’s never been done are just opportunities waiting to happen and what’s said to be impossible is just a challenge waiting to be explored.”

EXTREME COMFORT

Stretchy & functional

Our products are designed with the female body in mind. They provide support in all the right places to make every Power Woman athlete feel strong, fast and beautiful.

All year running

CATCH THE DAY

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TEAM POWERWOMAN

Team PowerWoman Athletic Club is a non-profit association founded in early 2018 by PowerWoman creator, Anna Wreting. She felt early on that that the brand was about more than high-quality clothing. It was, and always will be, also about a sense of belonging and community. Since the brand's inception, the women who wear PowerWoman were a team, but that team has grown into a family. 

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Latest news

DARE TO PUSH YOURSELF!

DARE TO PUSH YOURSELF!

Mikaela is a well-known profile on Swedish TV4 where she gives viewers tips on how to exercise and think to get better health. Here she gives advice on some really good exercises that involve the whole body and all you need is a pair of dumbbells and a little willpower.
Cycling in the winter, is it possible and how does it work?

Cycling in the winter, is it possible and how does it work?

The other day, Jessica Unogård and two friends cycled for 4 hours in minus 10-12 celsius degrees. It went very well and they had a lovely day outdoors! Here are some tips on how you can think about cycling outside in colder weather."If it feels scary, you don't have to go that far the first time, but try it, I promise you won't regret it!" - Jessica says.
NEW YEAR - LET GO AND INVITE NEW

NEW YEAR - LET GO AND INVITE NEW

A new year brings so many new opportunities. Think what an opportunity to start a new habit, a new sport, a new hobby, set a new goal! Choose to let go of things that don't deserve to be held on to. Why not make an inventory of what can be phased out and make room for something new to enter?