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Here we have collected the latest news and inspiration from Power Woman. And remember - YOU ARE POWER

DARE TO PUSH YOURSELF!

DARE TO PUSH YOURSELF!

Mikaela is a well-known profile on Swedish TV4 where she gives viewers tips on how to exercise and think to get better health. Here she gives advice on some really good exercises that involve the whole body and all you need is a pair of dumbbells and a little willpower.
Cycling in the winter, is it possible and how does it work?

Cycling in the winter, is it possible and how does it work?

The other day, Jessica Unogård and two friends cycled for 4 hours in minus 10-12 celsius degrees. It went very well and they had a lovely day outdoors! Here are some tips on how you can think about cycling outside in colder weather."If it feels scary, you don't have to go that far the first time, but try it, I promise you won't regret it!" - Jessica says.
NEW YEAR - LET GO AND INVITE NEW

NEW YEAR - LET GO AND INVITE NEW

A new year brings so many new opportunities. Think what an opportunity to start a new habit, a new sport, a new hobby, set a new goal! Choose to let go of things that don't deserve to be held on to. Why not make an inventory of what can be phased out and make room for something new to enter?
Kvinna med mössa och Power Woman baddräkt

Discover the great pleasure with Ice Bath

More and more people in Scandinavia and other northern parts of the world are starting to discover the pleasure of regularly taking an ice bath. Despite giving you a great relaxing feeling it strengthens both your body and soul. For you who is considering trying out and Ice Bath for the first time, we have collected a number of good tips on how to get the best start.
WHAT TO WEAR WHEN WINTER RUNNING?

WHAT TO WEAR WHEN WINTER RUNNING?

Running in winter is a wonderful way to stay active and get fresh air and sunshine during cold months of the year. To make it into a comfortable and enjoyable time your winter running closet should include some of (if not all) these garments:
Top reasons why you should start winter running

Top reasons why you should start winter running

Winter time can definitely be a challenge to practice outdoor sports. Going out when it’s snowing and cold can hinder even the most motivated runners goals. But what if we told you there are actually some benefits to running in sub zero temperatures and surrounded by snow? 
NEW YEAR RUN!

NEW YEAR RUN!

This will be the third year in a row that TEAM POWERWOMAN are organizing the New Year's race for the benefit of the organization Kvinna till Kvinna.
Benefits of Cross-country skiing

Benefits of Cross-country skiing

Ursula is a Triathlete and train swimming, running, cycling, gym, cx skiing and snowboard in the winter.  Ursula love Power Woman cause it is "classy comfort" and have beautiful designs, especially the Primo Feather Collection for cycling and the new Pastel Leo prints. "You see too many black cycling shorts so it´s time for some color. Doing sports is much more fun when you look good and you feel better in comfortable beautiful clothes. - There should be more Power Women out there!" Instagram @ursula.triala
Cold bath preparations

Cold bath preparations

Tips from swimmer Cassandra Eliasson on how to prepare for Ice Bath sessions. Cassandra have done many openwater competitions, even those in -14 degree Celsius where she 2021 swam 400 meters in the ice cold water - without wetsuit. (instagram @cassandraeliasson)
Swim caps from Power Woman in many colors

10 strong reasons why you should wear Swim Cap

Is a swim cap necessary? The answer is YES! There are so many reasons why a swim cap is necessary when swimming. We have listed ten of the many reasons and we hope that after reading this your answer to the question whether it is necessary to wear a swim cap will be equally YES!
Running in the dark – the trick & treat

Running in the dark – the trick & treat

Winter time. It’s getting so much darker and the difference to summer can be sometimes brutal. Suddenly it feels like the darkness is surrounding us, and so much easier to find excuses not to go for that run that will strengthen your body and nurture your soul.
Female runner strength training

So how much strength training do runners really need to do?

Thankfully, for some of us, not too much. Most coaches would recommend two or three sessions a week. But if you’re seriously pushed for time, there’s actually some evidence to suggest that just one 20-minute strength training session per week can be effective in building and maintaining strength.
Power Woman launches new swimsuit collection in collaboration with Olympic medalist Lisa Nordén

Power Woman launches new swimsuit collection in collaboration with Olympic medalist Lisa Nordén

The new “Northern Star” swim collection from Power Woman is a design collaboration with triathlon star Lisa Nordén with only 65 swimsuits in total. The “Northern Star” collection with 3 swimsuit models has a powerful design inspired by the Nordic symbols - Northern Lights and the Pole Star. 
Best tips on how to make Cold Baths an autumn habit

Best tips on how to make Cold Baths an autumn habit

Join Team Power Woman Athletic Club's cold bath challenge. Make the most out of the autumn with this pleasant routine that strengthens both body and soul. Swimming in autumn is so special. It’s truly meditative to take a swim in a calm lake with still, shiny water. Get our best tips on how to get started and join us for this autumn's challenge!
Women's health and well-being in focus for Pernilla Wahlgren's new collection

Women's health and well-being in focus for Pernilla Wahlgren's new collection

Pernilla Wahlgren Designs autumn collection in collaboration with the retail gigant Gekås Ullared want to high-light the importance of women's health and well-being by donating parts of the sales revenue from the collection to Team Power Woman Athletic Club, founded by Power Woman's founder Anna Wretling.
A woman running in Power Woman apparel during autumn

Our best tips on how to dress for the autumn running

Some persons are warm by nature and some get really cold. Someone prefers to run in shorts until the snow falls while others keep the leggings on all summer. We've gathered our best tips on how to get dressed for the run during the colder periods - no matter if you are warm or always cold.
The Magic Recipe on how to live longer

The Magic Recipe on how to live longer

Most of us knows that continuity in exercise helps support our health and well-being. But sometimes it helps the motivation to see things in black-and-white. Researchers from the University of Massachusetts at Amherst turned to data gathered in recent years for a large, ongoing study of health and heart disease in middle-aged men and women for answers.
Les Pastels collection Blue Running shorts and sport top from Power Woman

L'Amour, Les Sports - Les Pastels new collection for running and swimming

The new collection Les Pastels, from Power Woman, includes leggings, run shorts, crop tops, and swimwear. The inspiration is the French Riviera and its color scales from a sunrise when the ocean meets the clear sky. It's designed so that you can enjoy a peaceful training, find the freedom to move with your rhythm in focus, where it's not about accomplishments - it is just about you.
Power Woman's founder Anna Wretling in her first marathon

Founder of Power Woman, Anna Wretling - on how it all started

Founder of Power Woman, Anna Wretling, is sharing her story on how it all started. A story about doing the impossible, breaking boundaries and feeling like a wild leopard while running through an ice cold and rainy Stockholm. Faster than ever.
Anna Wretling Founder of Power Woman in San Francisco

The Extreme Athlete Who Walks Her Own Path

How do you react when crossing the finish line after 3.8 kilometers of swimming, 180 kilometers by bike and 42 kilometers of running, in ten hours and one minute? With an unclenched fist? By breaking down from the effort? Or with a shrug and an "oh well?". Meet Anna Wretling, the founder of Power Woman who belongs to the third category of people.
Celebrate Self Love

Celebrate Self Love

During this time of the year, we would like to highlight the importance of self love and how it affects your relationship with others. Often times, appreciating oneself is undervalued and overlooked. Self love means appreciating yourself by taking care of your happiness and well-being. Start the journey today!
Sophie Rossovich Head of Design at Power Woman

Meet our Head of Design - Sophie Rossovich

Meet Sophie Rossovich - Head of Design at Power Woman. With her deep knowledge in design, the production process and with a sharp eye for fit and function she is embodying the vision of Power Woman!
Tips från Simcoachen

Tips från Simcoachen

Jag har haft turen att få simma sedan november i privata anläggningar men mitt jobb har verkligen kommit i kläm.
Team Power Woman Biathlon

Team Power Woman Biathlon

Power Woman är mycket stolta över att kunna presentera Team Power Woman Biathlon. Teamet består av fem tjejer med mycket skinn på näsan som visar väg för en ny generation inom skidskytte. Att få vara med och stötta kvinnor som vill gå sin egen väg samt bidra till att kvinnor inom konditionsidrotter får utrymme och plats att verka känns bra i hjärtat, säger grundaren till Power Woman Anna Wretling.
Anna Wretling grundare av Power Woman

Anna Wretling on Triathlonsnack Podcast

I detta avsnitt pratar vi med grundaren av klädmärket PowerWoman, Anna Wretling. Hon är en kvinna som verkligen tar sig an utmaningar och ser glädjen i att prestera. Hon började springa sent i livet och har under de senaste åren tagit sig an extremlopp som ÖtillÖ och Norseman Xtreme Triathlon, vilket inte direkt är några lätta utmaningar. I avsnittet pratar vi om hur Power Woman kom till, hur hon ser på utmaningar och livet samt vad hon har för mål framåt.
Tre tips för bättre återhämtning

Tre tips för bättre återhämtning

Återhämtning - ett begrepp som beskriver hur kroppen har ett behov för reparation efter stress eller belastning. Det måste finnas en balans mellan förbrukning och återuppbyggnad.