lisa Norden Collection
POWER WOMAN LAUNCHES NEW SWIMSUIT COLLECTION IN COLLABORATION WITH OLYMPIC MEDALIST LISA NORDÉN
The new “Northern Star” swim collection from Power Woman is done in collaboration with triathlon star Lisa Nordén. The “Northern Star” collection with 3 swimsuit models has a powerful design inspired by the Nordic symbols - Northern Lights and the Pole Star. The swimsuit collection is specially designed to give swimmers the best conditions in water, in pool and in open sea. The collection bears the Power Woman signature - a colorful design with clear inspiration from nature's power elements.
”Swedes and northerners have a special relationship to open water. We usually swim in indoor environments, and this is perhaps why we embrace to swim in open water. I love swimming in open water, to see the sky and clouds above me while having the big blue below me. It makes you humble towards nature and its powers. The Northern Star collection is inspired by the northern lights, one of nature's most powerful spectacles. It is a reminder of how beautiful the world really is and how power it is. I wanted to bring some of that power to the swimmer with this swimsuit collection", says Lisa Nordén about the new swimming collection.
The Northern Star collection is inspired by the northern lights, one of nature's most powerful spectacles. It is a reminder of how beautiful the world really is and how power it is. I wanted to bring some of that power to the swimmer with this swimsuit collection"
"My name is Lisa Nordén and I am a triathlete. Actually, I grew up as a girl with horses but slipped into triathlon in high school and since 2003 it became "my" sport". I basically moved down to Australia after college and learned to freestyle and catch waves at Bondi Beach in Sydney. Since then, there have been three Olympic Games with a silver medal as the highlight, as well as three world championship titles. I made a short visit into the world of cycling with two world championships and a bunch of SM titles as a result but now started one of the most exciting projects to date, Ironman. I have probably never been faced with a task that requires more humility and patience than Ironman. Everything is put to the test in Ironman and somehow I enjoy turning myself inside out, finding out who I am and what I really want. It is a fascinating process."
lisa norden collection
"When I started triathlon without any swimming background, I always saw myself as a "non-swimmer". It has taken a huge investment of time and commitment to go from zero swimming to becoming "a swimmer". Today I have a strong swim and stable competitive swimming but it still requires a lot of effort from me. I love exploring balance and float mode in the pool and spend a lot of time on pure technique and buoyancy. Swimming is so much more technique and feeling than physics - which is a contrast to the other two sports in triathlon.
For swimtraining both in the pool and out in the open water, I want the fit of the swimsuit to be 100%. If I practice starting from the podium or fast turns, I don't want the swimsuit to slip down in the front or feel like it's moving. A tight swimsuit is also a fast swimsuit, the less material you "feel" in the water, the better."
Swimmers Linnea, Alicia and Rebecca - All wear size S and are 174-178 cm.
The fit is very snug and sizes are small since this is a classic swimmers collection. For advanced swimmers use your regular size if you want it really tight and like a second skin. For regular swimmers or beginners please size up one or two sizes.
stays in place
tie a knot
LESS IS EFFORTLESS
Less fabric and a tighter fit makes you go faster in the water. Our swimwear line is designed to stay in place and boost your underwater speed. That's why the swimsuit has a firmer material and the pant is equipped with a drawstring for safe flipturns. You will make a statement with this powerful swimwear!
Passion for sports
This is a swimwear collection for everyday use, made in classic swimwear styles. The fit is very snug and sizes are small since this is a classic swimmers collection. For advanced swimmers use your regular size if you want it really tight and like a second skin. For regular swimmers or beginners please size up one or two sizes.
It's not about age - it's about embracing life. Just like this picture. Three women; a teenager, one in her early twenties, and one soon to be 50. This is what we had in mind, designing the new Sporty Swimmer collection as a tribute to joy and playfulness in water, no matter age.
The print is made inhouse in Sweden and the production and fabric is from Spain. Anna, Linnea and Wilhelmina wear size S and are 160-170cm.