anything is possible
if i can do it - so can you
i am power
Whoever you are, whatever you look like and whatever your goals are, you too have a Power Woman within. All you have to do is challenge yourself.
- Anna/founder
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northern star
lisa norden collection
"My name is Lisa Nordén and I am a triathlete. Actually, I grew up as a girl with horses but slipped into triathlon in high school and since 2003 it became "my" sport". I basically moved down to Australia after college and learned to freestyle and catch waves at Bondi Beach in Sydney. Since then, there have been three Olympic Games with a silver medal as the highlight, as well as three world championship titles. I made a short visit into the world of cycling with two world championships and a bunch of SM titles as a result but now started one of the most exciting projects to date, Ironman. I have probably never been faced with a task that requires more humility and patience than Ironman. Everything is put to the test in Ironman and somehow I enjoy turning myself inside out, finding out who I am and what I really want. It is a fascinating process."
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"When I started triathlon without any swimming background, I always saw myself as a "non-swimmer". It has taken a huge investment of time and commitment to go from zero swimming to becoming "a swimmer". Today I have a strong swim and stable competitive swimming but it still requires a lot of effort from me. I love exploring balance and float mode in the pool and spend a lot of time on pure technique and buoyancy. Swimming is so much more technique and feeling than physics - which is a contrast to the other two sports in triathlon.
For swimtraining both in the pool and out in the open water, I want the fit of the swimsuit to be 100%. If I practice starting from the podium or fast turns, I don't want the swimsuit to slip down in the front or feel like it's moving. A tight swimsuit is also a fast swimsuit, the less material you "feel" in the water, the better."
performance on your own terms
Endurance is our nature
Like the Cheetah seen in the print, the worlds fastest animal, so are you the fastest version of yourself despite any condition you are in right now. Embrace the speed you have, right now, that is perfect just as it is. Speed is subjective, everything moves. What is fast for someone is slow for someone else. Skip the competition and do your thing. You are power, you are speed. Own your performance and - own your speed.
made by triathletes
we love triathlon
The story behind the brand comes from the love of triathlon when the founder Anna (on picture) started to do Ironman. She learned how to swim, bike and run at the age of 38 and in a few years she made her way to top 1% in the world in her AG in Ironman. She also finished some of the worlds hardest races like Norseman and ÖtillÖ. From the sports she performed, and the athletes she knew, the different products where developed to meet the high standards she held in accordance to functionality, quality, fit and design. We continously develop and test new products to stand the hard conditions from training and racing under extreme forms. All our garments are handcrafted and made by European factories specialized in endurance sports.
