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Primo Collection

New Cycling Wear

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Designed in Sweden.

We offer a core range of performance sports wear for swimming, running, cycling and triathlon. Our products are carefully developed and tested to perform during hard training, to endure in long races and to also make you look great!

 
 

New Arrivals

Technically designed sportswear for maximal performance.

 

Empower & Support Team Power Woman is all about sticking together. We’re a team. This means that we always empower, support and value each other’s successes – whatever our goals may be. READ MORE ABOUT THE TEAM

 

Power Women, we are you

You are a PowerWoman. A free spirit who loves training and know that it’s good for you. It empowers you and makes you shine. You are disciplined, passionate and always look for new challenges and new ways to surpass yourself. You are proud to be a woman and know that us women are strong individuals.

Living life on your own terms makes you a role model. Your demands in sportswear is uncompromising and you will not settle for anything less than great designs, a perfect fit and the best materials.

 

Designed in Sweden, produced in Europe.

Current store is Global

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