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Primo Collection

Primo Collection

The Primo Collection consists of highly functional Cycling and Triathlon sportswear, made with luxur...
Cycling school with Issa Willet

Cycling school with Issa Willet

Cycling school in Malmö with ambassador Issa Willet who teaches us what to do before getting on th...
Tips with Marie Kasselskog

Tips with Marie Kasselskog

With Krakow marathon being cancelled, Marie gives us some tips on how to deal the situation.
Goddess Collection

Goddess Collection

A sportswear collection with top function & stylish design united in one.
Catherine's top 5 reasons why running is good for you

Catherine's top 5 reasons why running is good for you

Nothing can beat the feeling after a good run! 
Nettan - POWtrait of a Power Woman

Nettan - POWtrait of a Power Woman

Quick 5 questions with Nettan, a Team Power Woman Athletic Club member
Petra Ekholm - POWtrait of a Power Woman

Petra Ekholm - POWtrait of a Power Woman

Sommelier, mom and cyclist training for triathlon & swimrun. We asked Petra for some quick questions...
Go Long Stay Strong

Go Long Stay Strong

Exercise for health have probably never been more important than now and we're convinced that with...
Top picks with Helena Bjälkemo

Top picks with Helena Bjälkemo

Power Woman Athlete Helena Bjälkemo reveals her top picks for running
Wild Collection

Wild Collection

Power Woman's brand-new Wild collection is created for the woman who wants to stand out from the cro...
Triathlon tips with Anna Wretling

Triathlon tips with Anna Wretling

When she participated in the Norseman – the world's toughest extreme triathlon – Power Woman fou...

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