Collections
Shop our best selling collections for a range of styles loved by you. Whether you're looking to find your perfect fit with our signature swim styles or you're looking for that perfect beachwear cover-up, we've got you covered.
Swedish design
Empowering Prints
Premium Fabrics
Sustainability
Better for the planet
Committed to sustainability from the ground up. From recycled packaging, fibers, and even earth-inspired prints. Because we think swimwear should help clean up our waters, not pollute them.
The Perfect Fit
Enhance your performance with our athletic wear, designed for ultimate comfort, freedom, and support. Unleash your true potential with Power Woman.
WE ARE POWER
"We believe in the power that emerges when you have the courage to look past the boundaries of what you thought possible."
Blog posts
Discover the great pleasure of Ice Baths
More and more people in Scandinavia and other northern parts of the world are starting to discover the pleasure of regularly taking an ice bath. Despite giving you a great relaxing feeling it strengthens both your body and soul. For you who is considering trying out and Ice Bath for the first time, we have collected a number of good tips on how to get the best start.
Take Care - Activewear Care Guide
When you have found your favorite sportswear pieces you’ll want to keep them in good condition as long as possible. By caring for your activewear properly you can increase their lifetime - good for the planet and good for your wallet. In this guide, we’ll walk you through the best practices for caring for your sportswear so you can get the most out of each piece.
Top reasons why you should start winter running
Winter time can definitely be a challenge to practice outdoor sports. Going out when it’s snowing and cold can hinder even the most motivated runners goals. But what if we told you there are actually some benefits to running in sub zero temperatures and surrounded by snow?
