About Power Woman

Power Woman is a Swedish sports brand for women. Born out of triathlon, we have been designing and developing products in Stockholm since 2013, for women who train. Our centre of gravity is where we come from: endurance, for those who swim, run and cycle.

Why we exist

Every product we design starts from the female body and what she actually puts it through: morning sessions before work, race days, recovery, everyday life. We build for the feeling when everything sits right, so the only thing on your mind is letting your body do its work. And we believe performance never has to come at the expense of looks, our products are made to do both.

The community

Power Woman is worn by women who move their own limits, the first race, the longer distance, a pace that felt far away a year ago. Around the brand, a community has grown of women who train, compete and share the road there. Women who set high standards for themselves, and for their gear. Meet some of them in our Customer Gallery →

How we work

We are athletes ourselves. Everything we make is tested by athletes over long periods before it reaches you. We choose every component for function, never for what is easiest to produce. And we are open about what our products are made of, and why.

Company information

Power Woman
Stockholm, Sweden
VAT: SE559346970201