News and Inspiration from Power Woman

Cycling in the winter, is it possible and how does it work?

The other day, Jessica Unogård and two friends cycled for 4 hours in minus 10-12 celsius degrees. It went very well and they had a lovely day outdoors! Here are some tips on how you can think about cycling outside in colder weather."If it feels scary, you don't have to go that far the first time, but try it, I promise you won't regret it!" - Jessica says.

January 04, 2023 — Anna Wretling

NEW YEAR - LET GO AND INVITE NEW

A new year brings so many new opportunities. Think what an opportunity to start a new habit, a new sport, a new hobby, set a new goal! Choose to let go of things that don't deserve to be held on to. Why not make an inventory of what can be phased out and make room for something new to enter?

December 31, 2022 — Anna Wretling

WHAT TO WEAR WHEN WINTER RUNNING?

Running in winter is a wonderful way to stay active and get fresh air and sunshine during cold months of the year. To make it into a comfortable and enjoyable time your winter running closet should include some of (if not all) these garments:

December 29, 2022 — Anna Wretling

NEW YEAR RUN!

This will be the third year in a row that TEAM POWERWOMAN are organizing the New Year's race for the benefit of the organization Kvinna till Kvinna.

December 23, 2022 — Anna Wretling

Benefits of Cross-country skiing

Ursula is a Triathlete and train swimming, running, cycling, gym, cx skiing and snowboard in the winter. Ursula love Power Woman cause it is "classy comfort" and have beautiful designs, especially the Primo Feather Collection for cycling and the new Pastel Leo prints. "You see too many black cycling shorts so it´s time for some color. Doing sports is much more fun when you look good and you feel better in comfortable beautiful clothes. - There should be more Power Women out there!" Instagram @ursula.triala

December 14, 2022 — Anna Wretling

Cold bath preparations

Tips from swimmer Cassandra Eliasson on how to prepare for Ice Bath sessions. Cassandra have done many openwater competitions, even those in -14 degree Celsius where she 2021 swam 400 meters in the ice cold water - without wetsuit. (instagram @cassandraeliasson)

December 13, 2022 — Anna Wretling

Running in the dark – the trick & treat

Winter time. It’s getting so much darker and the difference to summer can be sometimes brutal. Suddenly it feels like the darkness is surrounding us, and so much easier to find excuses not to go for that run that will strengthen your body and nurture your soul.

October 28, 2022 — Cecilia Hjertzell

So how much strength training do runners really need to do?

Thankfully, for some of us, not too much. Most coaches would recommend two or three sessions a week. But if you’re seriously pushed for time, there’s actually some evidence to suggest that just one 20-minute strength training session per week can be effective in building and maintaining strength.

October 25, 2022 — Cecilia Hjertzell

Power Woman launches new swimsuit collection in collaboration with Olympic medalist Lisa Nordén

The new “Northern Star” swim collection from Power Woman is a design collaboration with triathlon star Lisa Nordén with only 65 swimsuits in total. The “Northern Star” collection with 3 swimsuit models has a powerful design inspired by the Nordic symbols - Northern Lights and the Pole Star.

October 21, 2022 — Cecilia Hjertzell

Best tips on how to make Cold Baths an autumn habit

Join Team Power Woman Athletic Club's cold bath challenge. Make the most out of the autumn with this pleasant routine that strengthens both body and soul. Swimming in autumn is so special. It’s truly meditative to take a swim in a calm lake with still, shiny water. Get our best tips on how to get started and join us for this autumn's challenge!

October 16, 2022 — Anna Wretling

The Magic Recipe on how to live longer

Most of us knows that continuity in exercise helps support our health and well-being. But sometimes it helps the motivation to see things in black-and-white. Researchers from the University of Massachusetts at Amherst turned to data gathered in recent years for a large, ongoing study of health and heart disease in middle-aged men and women for answers.

September 06, 2022 — Cecilia Hjertzell

Celebrate Self Love

During this time of the year, we would like to highlight the importance of self love and how it affects your relationship with others. Often times, appreciating oneself is undervalued and overlooked. Self love means appreciating yourself by taking care of your happiness and well-being. Start the journey today!

March 24, 2022 — Power Woman