A strong body lasts longer.
Power Woman is a Swedish sports brand for women. We make apparel and nutrition for women who intend to keep going. Born out of triathlon, designing and developing in Stockholm since 2014, with our centre of gravity where we come from: endurance, swimming, running, cycling.
Why we exist
A body that trains, for years and for decades, holds up better when it is looked after. That is the whole idea behind Power Woman, and it applies equally to what she wears and what she takes.
Every product starts from the female body and what she actually puts it through: morning sessions before work, race days, recovery, ordinary life in between. We build for the moment when everything sits right and the only thing on your mind is letting your body do its work.
The community
Power Woman is worn by women who move their own limits, the first race, the longer distance, a pace that felt out of reach a year ago. Around the brand a community has grown of women who train, compete and share the road there. Women who set high standards for themselves, and for their gear.
Meet some of them in our Customer Gallery →
How we work
We are athletes ourselves. Everything we make is tested by athletes over long periods before it reaches you. Every component is chosen for function, never for what is easiest to produce.
The same standard governs our nutrition. Every ingredient is chosen for what a woman who trains needs, dosed at the levels used in published research, with every ingredient and every amount printed on the pack.
We are open about what our products are made of, and why.
Built to last, inside and out.
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Company information
Power Woman
Stockholm, Sweden
VAT: SE559346970201