"My advice before cycling Vätternrundan is to set a reasonable goal. If it is the first time, "getting around" is a great goal. If you want to do it again later, the goal can be to be better than the first time. The feeling when I came to the finish line after my first Vätternrundan was priceless and I felt that I could do absolutely anything! I signed up and joined Team Rynkeby Sthlm and cycled to Paris the following year."

Coach Jane Nilsson have created a 10 week beginner running programme for Power Woman Athletic Club so the purchase will go 100% directly to the non profit organization supporting more women into health and training.

"This will be my first bike race and I know that I will be very nervous and I will probably doubt my ability along the way, but I will do it anyway. The will is greater than the fear and that feeling is powerful."

- I'm so excited! And for the first time, a bit nervous. I will focus on doing my best for the day. Not compare myself to anyone else. I will keep my chosen pace and enjoy some good music in my headphones.    Rebecca on Instagram 

The planning for Ironman Jönköping 70.3 in Sweden on 9/7 is in full swing and will we break the record in female participation this year? We hope so! Help us out to break the record on this race with most female participants in the world.

Join us at Stockholm Swim Festival the 17 of June and enjoy the wonderful experience of swimming in open water. Choose your distance and be part of a day full of love for nature and swimming.

The week before a marathon is special and the questions are many.... the nerves are haunting, am I not a little sick? My legs are so heavy, how will it go? Have I trained enough? Can I really run that far? 

In cycling, there are cycling rules how to be in traffic for safety, but there are also several unwritten rules that for many are carved in stone such as not having fluttering clothes, too short socks, unshaven legs or perhaps the worst marks from the oil on the chain on the leg. We asked Helen about these rules and hope you dare to do your thing no matter what others think!

We are happy to introduce you to Urska and Malin who will race in Marbella for Power Woman Athletic Club. urska from Slovenia and Malin from Sweden. They will travel to Marbella for the weekend to come, 7 th of May 2023. We wish them good luck and are looking forward to follow!

POWER WOMAN <3 THE USA Ever since our founding, the USA has been a land of dreams for us. Anna has accomplished some of her best races in the US, such as the Escape from Alcatraz in San Francisco, and many of our first photo collections were taken in New York, Miami, or San Francisco.

This is something out of the ordinary! Swimrun lovers, look here! Do not miss the chance to compete for the club in this fast, exciting and fun swimrun. In collaboration with EX Swimrun, we have the opportunity to find a strong and fast woman for the competition on May 27 in Stockholm. Is it you or someone you know? Email us at team@powerwoman.com

As a female runner, there are some things that are more important than others when it comes to running shorts. We hear daily that women are dissatisfied with the way running tights and running shorts fit. Common feedback from our customers is that they repeatedly praise how well our shorts fit and feel. We are incredibly proud to have produced such a fine product that pleases so many.

Jadranka loves running like many others, but she knows that many people find it hard and difficult to get started and continuing to do it. Therefore, Jadranka shares her best tips that may help the doubter increase the joy and enjoyment of running. Here are here six simple tips to make running easier and more joyful

Grab this amazing opportunity to go to Marbella and compete in this beautiful race in Spain. Start the season with a joyful event that also host European Triclub Championships and Power Woman Atheltic Club will be there. You apply by telling us why you should win a entry ticket and become our RACE AMBASSADOR. By becoming a Race Ambassador, we will not only give you a starting place, you will also receive certain clothes and accessories from Power Woman. Read more and apply here >>

Many people have a habit of becoming single-minden in their routine, out of convenience or out of fear of losing training in their "sport". However, there is great development potential in this, to dare to challenge and vary gives better results in every way, not least for motivation and for health.

Mikaela is a well-known profile on Swedish TV4 where she gives viewers tips on how to exercise and think to get better health. Here she gives advice on some really good exercises that involve the whole body and all you need is a pair of dumbbells and a little willpower.

The other day, Jessica Unogård and two friends cycled for 4 hours in minus 10-12 celsius degrees. It went very well and they had a lovely day outdoors! Here are some tips on how you can think about cycling outside in colder weather."If it feels scary, you don't have to go that far the first time, but try it, I promise you won't regret it!" - Jessica says.

A new year brings so many new opportunities. Think what an opportunity to start a new habit, a new sport, a new hobby, set a new goal! Choose to let go of things that don't deserve to be held on to. Why not make an inventory of what can be phased out and make room for something new to enter?

More and more people in Scandinavia and other northern parts of the world are starting to discover the pleasure of regularly taking an ice bath. Despite giving you a great relaxing feeling it strengthens both your body and soul. For you who is considering trying out and Ice Bath for the first time, we have collected a number of good tips on how to get the best start.

Running in winter is a wonderful way to stay active and get fresh air and sunshine during cold months of the year. To make it into a comfortable and enjoyable time your winter running closet should include some of (if not all) these garments:

Winter time can definitely be a challenge to practice outdoor sports. Going out when it’s snowing and cold can hinder even the most motivated runners goals. But what if we told you there are actually some benefits to running in sub zero temperatures and surrounded by snow? 

This will be the third year in a row that TEAM POWERWOMAN are organizing the New Year's race for the benefit of the organization Kvinna till Kvinna.

Ursula is a Triathlete and train swimming, running, cycling, gym, cx skiing and snowboard in the winter.  Ursula love Power Woman cause it is "classy comfort" and have beautiful designs, especially the Primo Feather Collection for cycling and the new Pastel Leo prints. "You see too many black cycling shorts so it´s time for some color. Doing sports is much more fun when you look good and you feel better in comfortable beautiful clothes. - There should be more Power Women out there!" Instagram @ursula.triala

Tips from swimmer Cassandra Eliasson on how to prepare for Ice Bath sessions. Cassandra have done many openwater competitions, even those in -14 degree Celsius where she 2021 swam 400 meters in the ice cold water - without wetsuit. (instagram @cassandraeliasson)

Is a swim cap necessary? The answer is YES! There are so many reasons why a swim cap is necessary when swimming. We have listed ten of the many reasons and we hope that after reading this your answer to the question whether it is necessary to wear a swim cap will be equally YES!

Winter time. It’s getting so much darker and the difference to summer can be sometimes brutal. Suddenly it feels like the darkness is surrounding us, and so much easier to find excuses not to go for that run that will strengthen your body and nurture your soul.

Thankfully, for some of us, not too much. Most coaches would recommend two or three sessions a week. But if you’re seriously pushed for time, there’s actually some evidence to suggest that just one 20-minute strength training session per week can be effective in building and maintaining strength.

The new “Northern Star” swim collection from Power Woman is a design collaboration with triathlon star Lisa Nordén with only 65 swimsuits in total. The “Northern Star” collection with 3 swimsuit models has a powerful design inspired by the Nordic symbols - Northern Lights and the Pole Star. 

Join Team Power Woman Athletic Club's cold bath challenge. Make the most out of the autumn with this pleasant routine that strengthens both body and soul. Swimming in autumn is so special. It’s truly meditative to take a swim in a calm lake with still, shiny water. Get our best tips on how to get started and join us for this autumn's challenge!

Pernilla Wahlgren Designs autumn collection in collaboration with the retail gigant Gekås Ullared want to high-light the importance of women's health and well-being by donating parts of the sales revenue from the collection to Team Power Woman Athletic Club, founded by Power Woman's founder Anna Wretling.

Some persons are warm by nature and some get really cold. Someone prefers to run in shorts until the snow falls while others keep the leggings on all summer. We've gathered our best tips on how to get dressed for the run during the colder periods - no matter if you are warm or always cold.

Most of us knows that continuity in exercise helps support our health and well-being. But sometimes it helps the motivation to see things in black-and-white. Researchers from the University of Massachusetts at Amherst turned to data gathered in recent years for a large, ongoing study of health and heart disease in middle-aged men and women for answers.

The new collection Les Pastels, from Power Woman, includes leggings, run shorts, crop tops, and swimwear. The inspiration is the French Riviera and its color scales from a sunrise when the ocean meets the clear sky. It's designed so that you can enjoy a peaceful training, find the freedom to move with your rhythm in focus, where it's not about accomplishments - it is just about you.

Founder of Power Woman, Anna Wretling, is sharing her story on how it all started. A story about doing the impossible, breaking boundaries and feeling like a wild leopard while running through an ice cold and rainy Stockholm. Faster than ever.

How do you react when crossing the finish line after 3.8 kilometers of swimming, 180 kilometers by bike and 42 kilometers of running, in ten hours and one minute? With an unclenched fist? By breaking down from the effort? Or with a shrug and an "oh well?". Meet Anna Wretling, the founder of Power Woman who belongs to the third category of people.

During this time of the year, we would like to highlight the importance of self love and how it affects your relationship with others. Often times, appreciating oneself is undervalued and overlooked. Self love means appreciating yourself by taking care of your happiness and well-being. Start the journey today!

Meet Sophie Rossovich - Head of Design at Power Woman. With her deep knowledge in design, the production process and with a sharp eye for fit and function she is embodying the vision of Power Woman!

Jag har haft turen att få simma sedan november i privata anläggningar men mitt jobb har verkligen kommit i kläm.

Power Woman är mycket stolta över att kunna presentera Team Power Woman Biathlon. Teamet består av fem tjejer med mycket skinn på näsan som visar väg för en ny generation inom skidskytte. Att få vara med och stötta kvinnor som vill gå sin egen väg samt bidra till att kvinnor inom konditionsidrotter får utrymme och plats att verka känns bra i hjärtat, säger grundaren till Power Woman Anna Wretling.

I detta avsnitt pratar vi med grundaren av klädmärket PowerWoman, Anna Wretling. Hon är en kvinna som verkligen tar sig an utmaningar och ser glädjen i att prestera. Hon började springa sent i livet och har under de senaste åren tagit sig an extremlopp som ÖtillÖ och Norseman Xtreme Triathlon, vilket inte direkt är några lätta utmaningar. I avsnittet pratar vi om hur Power Woman kom till, hur hon ser på utmaningar och livet samt vad hon har för mål framåt.

Återhämtning - ett begrepp som beskriver hur kroppen har ett behov för reparation efter stress eller belastning. Det måste finnas en balans mellan förbrukning och återuppbyggnad.