anything is possible
if i can do it - so can you

i am power
Whoever you are, whatever you look like and whatever your goals are, you too have a Power Woman within. All you have to do is challenge yourself.
- Anna/founder



northern star
lisa norden collection
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Image with text

performance on your own terms
Endurance is our nature
Like the Cheetah seen in the print, the worlds fastest animal, so are you the fastest version of yourself despite any condition you are in right now. Embrace the speed you have, right now, that is perfect just as it is. Speed is subjective, everything moves. What is fast for someone is slow for someone else. Skip the competition and do your thing. You are power, you are speed. Own your performance and - own your speed.

made by triathletes
we love triathlon
The story behind the brand comes from the love of triathlon when the founder Anna (on picture) started to do Ironman. She learned how to swim, bike and run at the age of 38 and in a few years she made her way to top 1% in the world in her AG in Ironman. She also finished some of the worlds hardest races like Norseman and ÖtillÖ. From the sports she performed, and the athletes she knew, the different products where developed to meet the high standards she held in accordance to functionality, quality, fit and design. We continously develop and test new products to stand the hard conditions from training and racing under extreme forms. All our garments are handcrafted and made by European factories specialized in endurance sports.